Hotel towels are one of the first tactile impressions a guest experiences — and one of the most remembered. Softness, absorbency, drying speed, and overall feel directly shape the perception of cleanliness and quality. Here’s a guide to help you choose the right towels that reflect your brand standards and elevate the guest experience.
1. Understand GSM (Grams per Square Meter)
GSM refers to the weight of the towel fabric per square meter. It’s a key indicator of thickness, absorbency, and overall performance.
- Likya Linen 400 GSM: Lightweight and quick-drying. Ideal for high-traffic areas or budget accommodations where fast turnover is a priority.
- Likya Linen 450 GSM: Balanced feel with solid softness and absorbency. A versatile choice for mid-range hotels focused on comfort and practicality.
- Likya Linen 550 GSM: Thick, plush, and highly absorbent. Perfect for luxury hotels where an indulgent guest experience is a must.
Note: Towels with higher GSM feel denser and more luxurious, but they may take longer to dry — consider your laundry cycle and operational needs when choosing.
2. Choose the Right Yarn Type: Single vs. Double Ply
Single Ply (16/1 Yarn)- Structure: Made from a single yarn thread, resulting in a lightweight and thinner towel.
- Feel: Quick-drying with moderate absorbency.
- Best for: Budget-friendly hotels, fitness centers, spa lounges, and kitchens.
- Example: Likya Linen 400 GSM Towels – 100% Cotton, 16/1 Yarn
- Structure: Two yarns twisted together, creating a thicker and stronger weave.
- Feel: Softer, heavier, and highly absorbent.
- Best for: Premium hotel rooms, luxury suites, and upscale spas.
- Example: Likya Linen 450 or 550 GSM Towels – 100% Cotton, 20/2 Ring Spun Yarn
3. Material Matters: Always Choose 100% Cotton
Cotton remains the industry’s gold standard for hotel towels due to its:
- Excellent absorbency
- Breathable texture
- Skin-friendliness
- Long-term softness and shape retention
Turkish cotton is particularly prized for its long-staple fibers, offering superior strength and a silky feel — a top choice for premium hospitality environments.
4. Durability and Laundering
Hotel towels must endure repeated industrial washes. To ensure longevity:
- Opt for reinforced hems and double-stitched edges
- Avoid polyester blends that degrade over time
- Choose ring-spun yarns for maximum durability and texture retention
Durable towels reduce replacement costs and help deliver consistent quality across your hotel operations.
5. Presentation & Feel Matter
Even the highest-quality towel loses value if poorly presented. To ensure a strong first impression:
- Fold or roll towels neatly and uniformly
- Keep them fresh-smelling, stain-free, and well-fluffed
- Use consistent sizing, labeling, or branding (e.g., embroidery) to reinforce your hotel identity
A crisp, clean towel communicates professionalism and attention to detail — long before your guest ever uses it.
Final Thoughts
Hotel towels play a quiet but powerful role in the overall guest experience. By choosing the right GSM, yarn structure, and cotton quality, you ensure not only comfort and hygiene but also brand consistency across all room types.
With Likya Linen, you can select the ideal towel for every setting — from cost-conscious stays to five-star indulgence.
First touch. Lasting impression. Let your towels speak quality.